Apple Smartwatch the Digital Crown. A modern twist on a traditional feature.
Every new product we’ve introduced has been defined by a unique input device. With Apple Watch, it’s the Digital Crown. On mechanical watches, the crown has historically been used to set the time and date and to wind the mainspring. We reimagined it as a versatile tool that answers the fundamental challenge of how to magnify content on a small display. Pinching to zoom, as you do on iPhone, is impractical. But rotating the Digital Crown allows you to zoom and scroll nimbly and precisely, without obstructing your view. You can also push it like a button to return to the Home screen, making it an integral part of the Apple Watch experience.
yet immediately familiar.
From the moment you wake the display with a simple raise of the wrist, you’ll be comfortable using Apple Watch. The Watch OS feels amazingly fresh. But it’s visually reminiscent of what you’re used to seeing, and is designed around simple gestures, such as zooming and panning, that already come naturally. Navigation is fluid and responsive. And the arrangement of apps is simple and orderly. We even developed a new typeface to maximize legibility. All of which means you’ll know your way around Apple Watch in virtually no time.Not just a display, but the focal point of the whole experience.
A Retina display is the primary surface for every interaction with Apple Watch. And it’s clear why. The incredibly high pixel density makes numbers and text easy to read at a glance, even while you’re moving. Images and graphics render with remarkable sharpness and contrast, including finely detailed ones like the rotation of a hair-thin second hand on a watch face. And the display is extremely energy efficient, critical for a device you wear throughout the day. On most Apple Watch models, the display is laminated to a machined and polished single crystal of sapphire. Next to diamond, it’s the hardest transparent material. On watches in the Sport collection, protection is provided by strengthened Ion-X glass.
Sensitive enough to tell a tap from a press.
In addition to recognizing touch, Apple Watch senses force, adding a new dimension to the user interface. Force Touch uses tiny electrodes around the flexible Retina display to distinguish between a light tap and a deep press, and trigger instant access to a range of contextually specific controls — such as an action menu in Messages, or a mode that allows you to select different watch faces — whenever you want. It’s the most significant new sensing capability since Multi‑Touch.
Glances. Just the right amount of information, right where you want it.
Since wristwatches were invented in the 19th century, people have been glancing at them to check the time. With Apple Watch, this simple, reflexive act allows you to learn so much more. We optimized your favorite apps for the wrist by developing Glances — scannable summaries of the information you seek out most frequently. To see them, you simply swipe up from your watch face. In an instant, you can glimpse the weather forecast, check out what’s next on your calendar, or find your current location on a map. You can quickly swipe through different Glances, or tap on one to go directly to its corresponding app for more details.